Feed optimization

We trace disapproved products and feed errors to their cause, fix the data Google Shopping and Google AI Mode read, and report against a dated baseline. For merchants selling on Google Shopping.

€590€890€1,390From €1,990From €590

One price by catalog size, paid once by card. Over 5,000 products, a fixed quote within 1 business day.

Active products in Google Merchant Center, variants included

Not sure of the count? The free scan reports the product pages it finds.

Next: the order form. You pay at the end, on Stripe’s secure page.Next: the quote form. No payment at this step.

  • 10 to 15 business days from confirmed access15 to 20 business days from confirmed access10 to 20 business days from confirmed access, by catalog sizeTime stated in your quote
  • Refundable in full until work starts
  • You approve every change before it goes live
  • Email and shared sheets only, no calls

Your catalog as Merchant Center sees it, product by product.

From payment to a live feed on Google. Not a single call.

  1. You pay

    Once, upfront, by card through Stripe.

    Refundable in full until work starts

  2. You give access

    Invitations to Google Merchant Center and Google Ads. You never send a password.

  3. Work starts

    We confirm by email that work has started.

    After that confirmation there is no refund on request. You can still end the order and pay for the work done until then.

    Wrong size? We tell you before work starts: you pay the difference or get it back, or take a full refund.

  4. We fix the feed

    Fixes, custom labels and conversational attributes: drafted by scripts and AI, verified by hand.

  5. You approve the changes

    Every proposed change waits in a shared sheet for your approval.

    One round of revisions per deliverable is included.

  6. Changes go live

    Approved changes go live in Google Merchant Center within 10 to 15 business days of access, or 15 to 20 for 2,001 to 5,000 products.

    Google’s own review time is not included.

    The before and after report follows 4 to 6 weeks later.

    Over 500 products, your top products aside, half of each category gets its new titles, descriptions and attributes with the report, as a control group.

Searches match on attributes. An empty one gives them nothing to match.

Data quality is the deliverable. Performance is measured against a dated baseline and reported, never guaranteed. On catalogs of more than 500 products, half of each category, your top products aside, keeps its titles, descriptions and attributes until the report. That half is the control group, so seasonality cancels out.

  • GTIN / EAN84% before, 99% after
  • Brand91% before, 100% after
  • Google category58% before, 100% after
  • Product type31% before, 98% after
  • Color44% before, 93% after
  • Size52% before, 95% after
  • Material27% before, 88% after
% filled, one example catalog

Every change reaches you as a row.

Scripts and AI do the checking and the first draft. We verify it by hand.

Approval sheet, example rows
ProductNowProposedWhyYour decision
Product 1042 titleLX-200Ceiling lamp LX-200, brass, 40 cmProduct type, material and size addedApproved
Product 0388 coloremptyBlackStated in the descriptionApproved
Product 1042 question and answeremptyCan it be dimmed? Yes, with a dimmable bulb.From your support answersApproved
Product 2210 GTIN4770123456781A question for youCheck digit fails. Which code is on the box?Your answer

Example rows, not customer data. Nothing goes live until you approve it.

What the work covers

Changes go into a supplemental data source in Google Merchant Center. Your store is not touched, and every change can be removed.

Not for you if

  • Your Merchant Center account is suspended. That is a different problem, and reinstatement is never promised.
  • You want your campaigns managed. The work is the product data they run on.
  • You need approval or a return on ad spend guaranteed. Google decides what it approves.

Before you order

Why not just use a feed app?

Feed apps sync and format the data you already have. We do what they leave open: we verify it, fill in what is missing and trace each error to its cause, inside the tools you already use.

Do you replace my agency?

No. This is not campaign management. Our access to Google Ads is read-only, so your agency keeps running the campaigns as before.

Can anything change without my approval?

No. You review every proposed change in a shared sheet. The supplemental data source overrides attributes by product ID, cannot add or delete products, and can be removed at any time. A dated snapshot is taken before anything changes.

Will AI make up facts about my products?

No. Every value comes from your own sources: your product pages and feed, your ad and sales figures, your questionnaire answers, and the reviews or support answers you send. The sheet names the source of each, and you approve it. A product without a source gets no value: Google asks for correct answers, and your buyers rely on them.

Do you need my passwords or customer data?

No passwords: access comes by invitation. We ask for no customer data either: we work with product data and the ad figures that measure the result. Reviews or support answers you send can still name a customer, so we use them only for the work, as your processor. Access is removed when the project ends.

How do you count my products?

Every product Google Merchant Center counts, variants included: the number in your own account.

Do you guarantee approval or sales?

No. Google decides what it approves, and we never promise a place in Google AI Mode or ChatGPT, or a sales figure. The data is the deliverable, measured against a dated baseline.

What is not included?

Feeds for other channels: the Meta catalog, marketplaces and price comparison sites. We take those on as Custom solutions.

Can you also write the fixes into my store?

Yes, as an option after the results: the improved data written back into your store, for 30 to 50% more than the price above. That price covers the whole scope without it.

Custom solutions

AI built for how your business works, designed with you.

Write to us

See what a scan finds in your store.

Free. A score and the first issues in under half a minute. No email needed to see them.

It cannot see your feed or Merchant Center: we check those after you order.

The free scan follows our Terms of sale.